5 Important Design Features for a Successful eCommerce Website

The eCommerce designs and layouts can have a great impact on sales. Usability is very important. If any customer of visitors is searching your any product and can’t find it easily he or she will not have much time. They will simply google search to get in some seconds than digging into your website for hours. It’s not just to have an “add to cart” option, but you should provide a sufficient amount of information at every stage. From beginning to end, you need to provide information for validation, research, and interest phases.

Here some following features that you need to have on your ecommerce website design. 

Several Large-Quality Images Of The Product 

Doing this, you can allow your customers to get intimate with details and designs of the product. It highlights the unique features of the product and provides pictures from different angles. You can take inspiration from other websites as well, which has pictures of the products. It should include front back and sides pictures. You can also highlight images from the buyers, as well. They might have the images in a different angle and can be helpful. 

Test Product Versus Lifestyle Imagery

Some brands might have success in a real-life setting. They can help give suggestions to the customers for the design and use of the product. Other products, such as the technical one, should be shown on a blank white background so that the details are visible. 

Show Related Products 

SEO marketing strategies include show related product options. Using this, you can merchandise your products by showing something similar and viewed by other customers as well or have related accessories and parts. It should be presented in a simplified way as simplicity attracts more customers to it. 

Rating And Reviews Of Products

Showing additional product information in the form of reviews and ratings is very important to grow your e-commerce website. Customer feedback can bring in more customers. This is because they will be sure about the quality of the product and that it is genuine. It also helps them to know the actual colour, size, and other important factors. This, you will be saved from negative comments in the future. 

Create Useful And Intuitive Site Navigation

Make sure that your products are divided into sub-categories and categories, which makes sense. It also allows the customer to dig in for more products if they get what they want in the first go. There can be five to six parent categories that you can use for SEO marketing.

These were some features of an ecommerce website to grow it more.

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